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Tag: Sales Pocess

Best Practice Sales Processes

February 5, 2018February 12, 2018Leave a comment

Sales & KAM Logo Led a major change project for a leading UK manufacturer, implementing 3 key pillars of change (People / Process / Systems):

  • Introduced; structured appraisal with clear, agreed objectives, coaching and 1:1 reviews.
  • Implemented a new sales structure to provide; a clear focus on specific verticals including Education and Healthcare and introduce strategic Account Management methodology. A reorganisation of Telesales & Marketing to focus on product specific support, aligned to market verticals.
  • Implemented a CRM system along with a management reporting dashboard focused on a few but critical KPIs/performance metrics.
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