Implemented a Market Awareness Programme for a Major 3pl.
- Introduced Social Media Marketing.
- Held ‘Round Table’ events around industry ‘Hot Topics’ and hosted by industry luminaries that showcased the relevant business capabilities.
- ‘Thought leadership’ articles published in the Times (Raconteur) and industry journals.
- Ambassador for the business attending and presenting at industry, events, awards, dinners, and exhibitions.
- Active leadership within Industry bodies, groups and forums.
- Re-invigorated sales collateral.
- Introduced ‘Value Proposition’ methodology to strategically articulate business capability.